Where love takes you and what the heart beats for

Christine Schobert

Murnau–Mittersill – Christine Schobert knows this route like the back of her hand. Since six years the mother of two regularly commutes from her home in the green Munich region to her second home in Upper Pinzgau. Her husband Felix and the two girls Isabella and Charlotte always join her, of course – after all, their grandparents in Mittersill always look forward to spending time with their grandchildren. “Grandma Eva used to work in the shop herself, today she supports me so that I can balance taking care of the company with family life,” Christine explains gratefully. “Two hearts beat in us. Be it Bavaria or Pinzgau - we are always happy to arrive and also set off on the return trip with pleasure. Every time it means coming home.“

That the nature-loving, dyed-in-the-wool-mum and business lady would one day manage the Upper Pinzgau fashion company was certainly never the plan. After graduating from the commercial high school, the bubbly young Pinzgau native moved to Innsbruck to study international economics. While studying she always enjoyed visiting back home. “Then I helped out in our shops, which I always enjoyed very much: I met friends and relatives and also got to do what I enjoyed: Advising customers and getting excited about suitable outfits together with them”, she says. She gained her experience in the world of fashion over several years being in charge of a Peek & Cloppenburg branch in Vienna. At age 34 she decides to continue “Moosbrugger Fashion” in the interests of her parents. “OK, I can see you’re managing alright”, her dad says a few days after handing over the business to her. “I was fortunate to be able to take over shops that had already been so brilliantly established”, she adds with a smile.

Many more characters

Christine Moosbrugger is not the only one, there are many more individuals that make the region so unique and special. It’s not only our visionary and entrepreneur who shines with hospitality and charm, all other local heroes can be found at:

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